I just visited the website of 7story, a local creative consultant that addresses how to engage and enliven public space, catching up on my ‘education’ of all that is San Francisco. I was delighted to find a link to this Volkswagen commercial on 7story’s blog.  A subway comes to life… http://www.youtube.com/watch?v=ivg56TX9kWI. Although it is not in SF, it could be; an inspiring and fantastic way to engage the collective in a seemingly uninviting space. Brilliant!